Marketing

How Can You Add Value to Build Satisfied Repeat and Referral Business

     Do you have a written marketing plan and budget. Is it up to date? Are you following it comparing the actual with planned and calculating the variance? Are you learning from these variances making changes to your next periods?

1.0 Promotion

1.11 Customer Rewards

1.12 In-Store Merchandising

1.121 Displays - Windows and Product Presentations

1.122 Demonstrations

2.0 Advertising

2.1 Identifing Your Market

2.11 Potential Customers

2.12 Current Customers

3.0 Public Relations

3.1 Community Support - contributions to local organizations

3.2 Local Newspaper - press releases

3.3 Community Outreach